Ownership should follow Dodgers style of marketing. Make the fans in LA fall in love all over again. Use their Rams brand as a symbol of how they break barriers through football history. And use the Lakers Showtime type of playstyle to entice new fans with fun fast flying football. The deep history and tradition of the Reeves/Rosenbloom years with the flash and bust of the Frontiere years. Their current colors are blue and gold just like the Lakers. Their classic colors are blue and white just like the Dodgers. Cement the correlation between the Dodgers, Lakers and Rams as the premiere LA teams. Tie the team colors to both the Dodgers and Lakers. Blue and Gold home uniform, Blue and White away uniform which looks bad ass. The helmet is like Loki. And a Black and Blue with Gold and White trim Monday Night Football uniform. Lakers are warring viking conquerors. Kings are their nordic governors. Dodgers are charming knaves, rogues and bards. Rams are hemi powered warriors.